Shock Advertising Effective Way To Develop Social Awareness Media Essay

Shock Advertising Effective Way To Develop Social Awareness Media Essay Mass Media is the fundamental tool in the information society. In general, Mass Media can be defined as a message sent to a lot of people simultaneously; it is the vehicle to transmit information to an audience which is most of the time, heterogeneous regarding sex, age, religion, socio-economical level, etc. Nowadays, there are several kinds of Mass Media such as the radio, the television and the newspapers etc which deliver the information through audio, visual or audio visual channels. Lets think about the function of the Mass media! It is clear that one of the main function that they fulfill is to keep people acknowledge about the most current events that happen around the world both nationally and internationally, but it is the only one function that they have?-the answer is obvisoly no;Mass Media fulfill many functions in our society , but now I am going to mention only the most important ones which are :1)inform, 2) Surveillance,3)Service the economic system ,4)Entertain 5)Hold the society together 5)Persuade , etc. Now, I want to focus myself on the third and the fifth function because they are very connects into each other. Lets analyze the following situation : economic system in any country depends on a key element called consumers, so if there are not consumers , I mean , people who buy the products and services that the market offers(food , clothes, electro domestics, etc) it could be possible that an area of the economic system suffers a crisis. If it oc curs one of the most effective way to encourage people to buy, would the use of the Mass Media as persuasive technique .So as I you see, economic system and persuasion are elements closely connected. Nowadays, one of the strongest tools that Mass Media use to persuade is Adverting. , Advertising is the attempt to inform and persuade a large number of people with a single communication (Longman, 1971). Advertising is about delivering controlled messages to many people simultaneously and at a low cost per message (Wilmshurst, 1985).The main feature of the ads is that they are created in an attractive manner for the viewers. Most of the advertisement that we watch or listen to are created for an economic purpose; they offer products and services in order to persuade the audience to buy them. But, they also can be focused on promoting certain ideas in relation with controversial topics that are currently affecting our society. At the same time they deliver information, they also dissuade people to purchase their behavior and to develop awareness in regards to social issues (heath, politics, social and environmental issues etc): in this category can be found the so- called Shock advertisements. This name refers to particular features that this type of advertising ha s such as that are controversial, disturbing , explicit and crass at the time to deliver the message( ). They also apply certain tactics to persuade their audience which are mainly, fear, guilty, compassion, etc. That way, the combination of those feelings in an announcement is supposed to work well to. But does it really work? Is shock advertising an effective way to develop social awareness? or are they just a manner of offending people? Shock ads can be effective depending on the way they appeals to audiences feelings. Shock ads appeal to the deepest feelings of fear, guilty, sadness, disgust, etc .So, they used to work with impacts images that usually show the consequences of approaching behavior.Currently, one of the most common examples of shock advertisements are related to lethal diseases that are affecting strongly to the society such as HIV, Breast cancer, diseases caused by the excessive use of cigarettes etc .Lets think in this last one, the use of cigarettes. In our society is has become very that people start smoking to early age and continue smoking during all their life. This excessive usage of cigarettes can cause serious diseases such Lung cancer and other health problems which decrease the quality of peoples life. Smoking is a dangerous vice which can end with peoples death. So, what do advertisers do to develop awareness in regard to this issue? They resort to the persuasion through the creation of shock ads which show impacts images about the negative effects of smoking in people parts of body like teeth, mouth, trachea, lungs etc. Even though, these images can impact to the audience, they also need to produce change in peoples behavior so they need to appeal to the precise feeling to obtain positive results. According to researchers in the United States, in order for anti-smoking adverts to be effective they must either scare or disgust the audience. A study by researchers at the University of Missouri has revealed that ads which have a combination of both fear and disgust content decrease viewers attention and memory but those which focus on one or the other, increased attention in viewers. But, to be honest, the fact that these images attract the viewers attention and impact them is a guarantee that they will change their behaviors and will stop smoking? And what happen when the audience becomes accustomed to see those kinds of ads? Does it cause the hopeful results? In 2009, several researches were carried out to pro the effectiveness of shocking advertisements in Great Britain and according to Professor Alex Gardner, a chartered psychotherapist and psychologist, shocking ads traditionally worked however, if the same tactics and the same message are being used all the time, and then it will only become wallpaper to a person. So, as this research shows, using the same images and tactics all the time for communicating messages to the audience doesnt work very well. Now, lets analyze what happen with the case of shock advertisement used for anti- smoking campaigns. They used to work with images that show the negatives effects of smoking in peoples body parts: damaged teeth, gory lungs, etc. That way, with the purpose of keeping peoples interest and for they dont become desensitized, advertisers use another images which are also shocking but in a different way: for example, showing pictures where a child is smoking a cigarette and is saying: I wanna be like you .What does this ad communicate? Essentially, it also talks about the consequences of smoking but through of a new message which is not as explicit as the images of damaged part of the body .This message makes people realize that when they smoke , they damage not only their heath but also theirs children heath. As Andy Nairn, the executive planning di- rector of Miles Cal crafts Briginshaw Duffy in Great Britain. Says:By featuring extreme, shocking images, youre giving people a get-out clause, making them think: I m not that bad. Shock stimuli influence in a positive way the comprehension of the messages and increase retention of them in the viewers. There are three levels of shock in advertising: visceral shock, intellectual shock, and for lack of a better term, soul shock (Bruce Grierson, 1998). So, when an audience watches a shock ad about a specific issue (social, health, environmental, etc) one of these three levels will react. Although shock advertising is effective as they attract peoples attention and facilitate retention in the viewers, they can also be people in several ways. What is more, in one of theirs definition Venkat and Abi Hanna said, shock advertising appeal and, indeed shock, is regarded as, and advertisement that deliberately offends its audience. Lets analyze what kind of offences shock ads can elicit to the audience that watch or listen to them. The offences are closely in relation with violating norms either social or religious which should not be broken up. But, what is norm violation? According to Baron and Byrne (1997), is the violation of shared expectations within a social group, of their rules what is acceptable what is unacceptable. That way, shock ads show both certain messages and images that break these norms in many ways. There are a lot of manners that advertisers can offend their audience which are :obscenity, sexual references, profanity , vulgarity ,religious taboos , etc . There are many ways in which shock ads offend people ,specially, social and religious organizations. Members of Catholic religion have been strongly offended by the images that shock ads show,. One of the most reminded ads is called kissing-nun sensual kiss with the sacred vows pronounced by men and women who enter religious orders. This advertisement caused a high impact in the viewers who are encoring to refuse the ideas and beliefs of Catholicism. This offended in a terrible way the whole catholic community. So, the use of this ad was finally banned. But lets think in the final purpose of this ad , it try to bring awareness or it is just trying to promote ideas against the Catholicism. It actually does not have a real purpose. Taking all in consideration, we are living in a society which is constantly receiving lot information. This information is delivered by the Mass Media which can be defined as a message sent to a lot people simultaneously .It is the vehicle to deliver information to the audience which is most of the time heterogeneous.Mass media is a key tool in the knowledge and information society because it fulfills several functions such as: :1)inform, 2) Surveillance,3)Service the economic system ,4)Entertain 5)Hold the society together 5)Persuade , etc.There are of these functions which are closely related: they are the economic system and to persuade. Economic system of any country depends in a direct way of a key element called costumers, that is to say, people who buy the products and services that the market offers. If there are not buyers it is probably that an economical crisis occurs. Therefore, it is necessary that exist something which encourages people to buy: Something or someone that persuade people. This is the role of a technique called advertising. Advertising is the attempt to inform and persuade a large number of people with a single communication (Longman), 1971).It needs to be created in a very attractive manner to attract audiences attention and persuade people for they to buy the products and services that the ad offers. But, ads not also offer products and services but also they promote ideas regard to social issues that are affecting our society. In that category we can find a special type of advertising which is called shock advertising. This type of ads has become very popular in our society because of the particular tactics that they use to attract the attention of the viewers. In few words, shock ads are disturbing, controversial and crass at the time to deliver the messages. They use the shock factor in order to impact their audience for influencing behavioral changes. But does it work? It is shock advertising an effective to develop social awar eness? Shock ads use the shock factor which a very strong tool at the time to attract the attention. Shock factor cause a high impact in peoples mind and help to promote changes in their behaviors. Nowadays, Shock advertisements are focused on communicates messages which have relation with health problems and its effects. Antismoking Campaigns have become popular because they used to work with shock images. That appeal to the most deepest peoples feelings..the effeteness of a shock ad depends on the way it appeal t audiences feelings , how the shock stimuli works for people to comprehend the messages and change their behavior..Shock ads can be a very useful tool to develop awareness in our society but it also can be offensive in the way they do not contribute to the society.

Ethical Issues with Stealing

Case- Study Method 1. Identify the ethical issues * she is being paid double * she has not reported it after 2 and a half months * the money is not hers * she can get in a lot of trouble * she looks bad in front of other colleagues if they were to ever find out. 2. Identify two possible plausible courses of action * tell Human Resources they made a mistake and give back the money * keep the money and hope no one notices. 3. Identify and quickly define some ethical theories Rawls: the greatest amount of good for the worst off people * He would have thought that regardless of intentions the ends is more important than the means. * Difference principle applies because it justifies that creating (or increasing) inequality is ethical only if doing so also benefits the worst off members of society. * Utilitarianism: * The greatest amount of good for the greatest amount of people * Wouldn’t support this because it is a selfish act * The intentions don’t matter it depends on th e means of the situation. Francine would benefit from the situation but the department would be losing money so the greatest amount of people would not be benefit. * Veil of Ignorance * Original Position : assume the â€Å"state of nature† hwere there’s no cooperation * Everyone is perfectly rational and completely self0interested * No knowledge of : race, sex, age, socioeconomic position, marital status, local, abilities/ skill, intelligence, etc. this means that Francine would not have the knowledge that she was being overpaid and continue on being ignorant about it. . Analyze the courses of action using the ethical theories : use theories above. 5. Weigh the considerations and come to a single recommendation for action : * Francine should report that she is being paid double because it is not ethical to be receiving money for no reason. * Could be considered stealing * Looks bad upon her * Makes her seem untrustworthy * Can lose her job * No one will have respect fo r her * Only benefits herself (her debit) 6. Justify your recommendations with reasons: look above.

The Act of Sodomy in Florence during the Italian Renaissance

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The Synthesis Of Semiconductor Devices - 982 Words

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The Rcmp Relationship With Aboriginal Peoples Essay

Question: Why does the RCMP relationship with Aboriginal peoples continue to decline? Are there any historical ties that have developed this relationship? Is it possible to have a mutual relationship where Aboriginal people and the RCMP can cooperate and work with one another? Thesis statement: to be developed after interviews. Possible Thesis: the continued decline is a result of police hegemony over a perceived â€Å"second-class† people. the continued decline is a result of a perceived police hegemony and assimilation through laws and hard police enforcement by First Nations. The continued decline is a result of the Canadian state’s political ambition for First Nation assimilation. (The police institutions are not at fault since they have a obligation to enforce and protect the Canadian state.) 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Discuss the different components of Management Information System (MIS) Free Essays

Introduction Any telecommunications and/or computer related equipment or interconnected system so sub system of equipments that is used in the acquisition , storage , manipulation , management movement , control , display , watching , switching , interchange , transmission or reception of voice include software form ware and hardware. (Terry Lucey 2005) MIS is one the most important system that provides information that is required to set organisation impression as par MIS consider three important sources that are technology, resource. MIS is regarded as one of the subset over all internal controls procedure in business which evaluate application of human resource, documents, technologies procedure and supply of material and handling etc used by management account. We will write a custom essay sample on Discuss the different components of Management Information System (MIS) or any similar topic only for you Order Now MIS method is the best of stock method to tied the automation or support of human decision making for example decision support system experts. 1. Article One User Perception Differences In ERP Implementations 1.1 Introduction Business process those are managed by the ERP system will not consider as static because in begging they define a monitoring activity is needed during the process of information operation and improvements should be made when possible[†¦]there implementations involves the process of customizing the most important generic package and aligning with the specific need with the enterprise.(Edie and Madison 2005) The Enterprise Resource Planning System has been develop to help most coordinate the information flow that parallel and physical flows of goods from raw material to finish goods the main purpose of ERP is studying to examine user perception differences in ERP phases and preparation and training and usefulness the main study use both qualitative and quantitative research to triangulate results this both qualitative analysis points one of the most important of all the four phases in EPR implementation the main important keyword are ERP IT adoption , IT implementation and user perception 1.2 Critical Analysis The positive aspects of this articles generates the most important topic that is nothing but ERP implementation due to the need and adapt the enterprise to the software package rather than the other way around basically its often necessary to redesign enterprise business process the business process alignments that is adapt various envoi mental aspects such as existing information system ( Soffer et al 2003) . The ERP approach to optimize company internal value change because basically its the software that’s fully installed across the entire company it connects the entire whole company components of the business process through logical transmission and sharing common data with frame integrated frame work .Its the software that is only essential organise codes, and standardise and enterprises business process and data these software converts transactional data so that it can analysis .The important literatures reviews hypothesis is that ERP implementation resource planning IT adoption implementation etc. However the Bad debts of ERP as the implementation of ERP system that’s leads to a series that is most critical issues at it requires global reconsideration of bossiness procedure [†¦] the ERP system is a difficult task as its entitles a great deal of time and it result in large cost ( Quiescenti et al 2006) means the adaption of ERP in any organisation is cost worthy and it also built enterprises process re engineering process system, further more this activity could be very crucial and somehow negative for small enterprises business relies on its specific proper business process. 2. Article Two The TQM EXTENTION: TOTAL CUSTOMER RELATIONSHIP MANGMENT 2.1 Introduction Customer relationship management define as a cross functional process for achieving a continuous dialogue with customers as well as a cross all their contract and access point and it personalised treatment for their most valuable customers to increase customer retention as well as their effectiveness’ of CRM always takes good view towards customer care and let them organized there self that is nothing but customer service to create and add value to the company the most important part of customer relationship management is related to their process .as said byDay and van baulte (2002) Fletcher and taplin (2001) define CRM is nothing but a set of business process over all policies designed to capture retain the customer needs and services etc†¦the basic important aspect is customer related process inputs and out puts from customers according to (BLODGETT et al.. 1993)projected that the customer relativeness can be underpin by successful customer relations including conta ct with staff ,out bonds ,customer transaction ,price ,value term. Participation from customers begins with interaction at contact get in touch to collect customers detail by their needs and wants of customer. 2.2 Critical analysis Customer relationship management over all wants customer satisfaction and has positive effect on customer loyalty intentions across wide range in all services and products (Fornell,1992) CRM always focused on business and probably it effect on customers contentment for least following basis. Trust is the main important feature or we can say facet in the building and growth in quality relationship contentment giving and taking assurance in relation to customer loyalty, here about the importance of trust in that to gain customer honestness. ( Reichheld and schefter 2000 ) . Management responsibility element of CRM and their strategies their main premeditated change from a product focus on culture basically on customer how ever CRM business tactics information as well as their service and the every person of the company is responsible of following crm strategies. 3. Article Three Supply Chain Management 3.1 Introduction In 2008 when economy of the world is collapsed the SCM helps the organization in re building their infrastructure within the organization and it also help to cover the supply and demand in up and down stream within the organisation and its also responsible for get in time of goods which automatically increase the company efficiency and growth and CRM these services reduce costs and supply chain as well CRM process with information with latest most powerful software experts says that ongoing boom transaction and trade is related to services .in ancient period companies kept their suppliers at aim length and even had adversarial relationship with them. 3.2 Critical analysis Supply Chain Management it’s the service that available on demand over the internet like other cloud based business software such as (CRM) e business and accounting, tools etc now days companies could not afford to build to there own maintain by themselves†¦we don’t compete as individual business anymore we compete as supply chains say martin Christopher .in the olden days companies kept their suppliers at arm length and even had adversarial relationship with them supply chain enhance the complications in the movement of goods and also make higher the lead time and increase the stocks in inventory, We don’t compete as individual business any more we compete at Supply Chain Martin Christopher professor of marketing and logistics of Cransdield School of Management England as here it proves that supply chain services available on demand over the internet that the cloud base business software such as CRM business and accounting tools from sales force. Comparison ERPCRM Supply Chain In article one author try to discuss about the Enterprise Recourse Planning its uses and implementation in any organization if we compare ERP with the CRM and SCM it deals with handling of information with in the organization and it optimise the company internal value chain and its also help in gathering information useful for the future of enterprise. But is also support CRM and SCM.In the article of CRM the author wants to explain the relation between the organization and the customer and explain the effectiveness of CRM because increase the profitability of the company and it plays a great role in any organization for increasing the revenue and building better customer relationship.In this article author says how the good and bad supply chain could effect working of any organization and its importance plays the major role in aspect of time and profitably and supply chain is depend on the ERP an Conclusion After analysis of three articles we find that these three components of Information Technology Management are very useful in building a good and profitable organization ERP has a different role while CRM helps in retention of customer retention and increase sale service and satisfaction of the customer and always acquiring and retaining the customer , ERP is responsible for assessment and structure of organization and help to analysis the weakness of a company and the third articles we analyse the global economy and multinational companies because good managing of supply chain management a growing number of manufactures and retailers are found and also help in reducing cost but making it faster and easier to share information. 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Enotes Essay Lab Rumble Fish Essay Example For Students

Enotes Essay Lab Rumble Fish Essay Try Collegiate CareAuthor: S.E. Hinton Character Analysis: Ponyboy Curtis Ponyboy is a fourteen-year-old member of a gang called theGreasers. His parents died in a car accident, so he lives alonewith his two older brothers, Darry and Soda. He is a goodstudent and athlete, but most people at school consider him avagrant like his Greaser friends. Sodapop Curtis Soda isPonys handsome, charming older brother. He dropped out ofschool to work at a gas station, and does not share hisbrothers interest in studying and sports. Darrel Curtis Theoldest of the Curtis boys, Darry is also the acknowledgedleader of the Greasers. Johnny Cade Johnny is Ponysclosest friend and the gangs pet. They are especiallyprotective of him since he is smaller than the rest, his fatherbeats him, and he is afraid to walk the streets alone after beingattacked by a group of Socs. Cherry Valance Cherry is fromthe richer part of town and associates mainly with the Socs,but she befriends Pony and the other Greasers a nd gives theminformation about the Socs. Bob Gardner Bob is Cherrysboyfriend. Johnny murders Bob to stop him from killingPony. Dallas Winston A member of the Greasers, Dally hasspent time in prison. He helps Johnny and Pony by tellingthem to go to Jay Mountain to hide out and by giving themmoney. Two-Bit Mathews The Greasers oldest member. Heacts like a mentor or mascot to the Greasers. Steve Randle Sodas best friend and another member of the Greasers. Summary: The Outsiders is a coming-of-age story about agroup of boys engaged in a dangerous feud with the wealthierresidents of their town. The narrator, Ponyboy Curtis, is ateenager who lives alone with his two brothers. He isinterested in academics and sports, but does not receive thesame respect and treatment granted to the wealthier kids, whobelong to a different gang called the Socs. Pony has long hair,which he greases; he knows that people consider him ajuvenile delinquent based on his appearance. Pony is notcontent with his situation; he worries that his brother does notwant to take care of him and constantly fears attacks by theSocs. Things get much worse, however, when he and hisfriend Johnny go to a park late at night. The Socs attack themthere and dunk Ponys head in a fountain, long enough tomake him unconscious and almost drown him. When hewakes up, he realizes that one of the Socs is dead, and thatJohnny killed him. The two boys run away with the help oftheir friend Dall y, who tells them to go to an abandonedchurch on Jay Mountain. They hide out for a week, and thenDally comes to find them. Johnny wants to go back to turnhimself in, but as they head back to the church they see that ithas caught fire. A group of schoolchildren is there on a fieldtrip, and a few of the children remain locked inside the burningchurch. Pony and Johnny break the window and rescue thechildren as the fire spreads. Pony is able to climb back out,but Johnny is hit with a piece of falling timber and burnedseverely. The boys are written up as heroes in the newspaper,even though they are still wanted for murder. Johnny is badlyinjured and will never walk again, if he lives. Meanwhile theGreasers are scheduled to fight the Socs. The Greasers winthe fight, and Dally and Pony go to the hospital to tell Johnnythe good news. He dies during their visit. Dally runs offheatedly, and later calls Ponys house to say that he hasrobbed a store and is being chased by the police. They go tom eet him, but watch him pull a gun on the cops and fall backand die as they fire at him. Pony moves on with his life, afterbeing acquitted in the Socs murder case. He is never thesame, however, and the memories of past events still haunthim. Finally, as an assignment for English class, he writesdown the story of what happened. Final Analysis: TheOutsiders is a story of rebellion, youth, and heroism. Itfocuses on an endless, senseless conflict between two groupsof young people and the problems that result. Its maincharacter, Ponyboy, watches his world slowly fall apart as thebattle between the groups rages around him. The use of afirst-person narrator gives the reader a sense of belonging tothe greasers, encouraging sympathy for their struggle. .u30b4414371567a7d7c52191dd48b8b31 , .u30b4414371567a7d7c52191dd48b8b31 .postImageUrl , .u30b4414371567a7d7c52191dd48b8b31 .centered-text-area { min-height: 80px; position: relative; } .u30b4414371567a7d7c52191dd48b8b31 , .u30b4414371567a7d7c52191dd48b8b31:hover , .u30b4414371567a7d7c52191dd48b8b31:visited , .u30b4414371567a7d7c52191dd48b8b31:active { border:0!important; } .u30b4414371567a7d7c52191dd48b8b31 .clearfix:after { content: ""; display: table; clear: both; } .u30b4414371567a7d7c52191dd48b8b31 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u30b4414371567a7d7c52191dd48b8b31:active , .u30b4414371567a7d7c52191dd48b8b31:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u30b4414371567a7d7c52191dd48b8b31 .centered-text-area { width: 100%; position: relative ; } .u30b4414371567a7d7c52191dd48b8b31 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u30b4414371567a7d7c52191dd48b8b31 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u30b4414371567a7d7c52191dd48b8b31 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u30b4414371567a7d7c52191dd48b8b31:hover .ctaButton { background-color: #34495E!important; } .u30b4414371567a7d7c52191dd48b8b31 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u30b4414371567a7d7c52191dd48b8b31 .u30b4414371567a7d7c52191dd48b8b31-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u30b4414371567a7d7c52191dd48b8b31:after { content: ""; display: block; clear: both; } READ: Technology is Changing Education EssayPonyboy is a strong, sensitive, intelligent young person whocares very deeply about his friends and brothers. He oftenfaces danger, and what he wants most is a sense of securityand stability. Instead, events spiral towards an inevitabletragedy, and Ponyboy must accept his own powerlessness. The Greasers are young men who refuse to accept thesubordinate position that society has given them. The Socsmock the Greasers and the adults in town overlook them:rather than accept their status and live in peace with thewealthier citizens of town, the Greasers seek respect andrebellion. They are proud, strong-willed people who knowthey deserve better. The result is a life of constant conflict andever-present danger. At the end of The Outsiders, Pony istransformed from greaser into a writer. He learns to expresshis resentment and anger through more creative means, nolonger resorting to violence. He is able to share his story withan authority figure, his English teacher, who does not belongto his crowd. The universal message of The Outsiders is thatpeace can come through understanding, communication, and awillingness to move beyond violence to resolve conflicts. Bibliography: